Loots

 Market-o chocolate. Yum yum. Too bad I wasn't able to buy more, because I didn't notice it in the grocery.

 First pink shirt, WON20,000, second one with the gold collar WON10,000
Etude House facial scrub, moisturise from Tony Moly, Foot Peeling mask from Tony Moly, Black Head cream from Tony Moly, face powder from forgot what brand.

 The free items. Masks and miniature moisturiser bottles.

 Banana milk from Family Mart. Not nice. Too liquid-y.

Shirt with blue piping, light blue stripes. WON5,000, from a store inside the subway, that's why it's so cheap.
Some scarves.
Chili paste, individually packed Spam for emergency meal situation, Sulhwasoo (expensive facial moisturiser)
Some clothes from Ehwa University stretch. Dress and tops from WON10,000 to WON20,000 (I think)

 Grocery day!
And afterwards, late afternoon till almost midnight shopping at Dongdaemun.
Shoes sold on sidewalks - WON10,000 each.
Sheer tops and linen blouse - WON10,000 to WON14,000
Pretty top for mom, WON38,000.

Packets and packets of seaweeds. I love seaweeds!

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Etude house products are soooo much cheaper in Korea than in Singapore. You'd think this is a given, but you'd be surprised that Laneige is expensive in Korea (almost the same price as in Singapore), and Hong Kong sells it cheaper (Bonjour).

Not sure about Tony Moly, because I've never bought anything from Tony Moly Singapore branches, but I bought quite a lot from Tony Moly this time around.  I was told the Floria facial wash is nice.

I like The Face Shop aqua tint BB cream (WON14,000) because it's super light, but it only comes in 1 shade, which is slightly dark for me, but nothing my face powder can't remedy. BB creams are generally in the WON14,000-WON20,000 range. The more expensive ones are those with snail mucus, which is currently the 'in' thing.

Strange, but I never saw a CC cream, and I know I've heard about it.

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Dongdaemun (for clothes and accesories) or Myeongdong (for cosmetics and food) shopping.  You can haggle the prices. Also, it's always cheaper when you pay in cash ('cashi').

Doota Mall (at Dongdaemun) is expensive. It's the first mall you see from one of the exits (forgot which one), so the tendency is for you to go in and immediately buy your stuff there (not unless you have the EQ to mall-hop before purchasing anything).

My friend bought a jacket in Doota Mall for over WON100,000, but at Hello AM Mall (which is just about 2 buildings away) the initial price given by the salesperson was WON79,000, and it was still negotiable because he was trying to call out to us while we walked away.

It's difficult to communicate in Seoul since only a small percentage of the population can speak in English. There's a lot of mainland chinese working there, especially in the cosmetic shops, so if you can speak mandarin, you're safe there.

Otherwise, it's important to know and memorise some important phrases.

Also, when shopping, always ask for 'Tax free', so that they can issue you with a receipt specifically for claiming the tax refund, which you can only do in the airport (so it's advisable to get to the airport a few hours before your flight out).

I think they issue you with the 'tax free' receipt if your purchase exceeds WON30,000 (or was it WON50,000)...

All in all, Seoul is a very nice experience. Expensive though.  Not sure how to explain that, since as you see from my text above, each item is not expensive per se.